Today you can not escape the term, let alone the presence of what it represents. Large corporations have replaced “visit our website” with ”join us on Facebook” in their million dollar television commercial campaigns. Small businesses have learned that paying someone to manage their social media pages is a far more effective use of their marketing budget than the old method of shelling out dollars to the phone book ad salesman. But where does that leave non-profit organizations? Is it necessary for NPOs (Non-Profit Organizations) to join the Twitter and Facebook revolutions? Where do they begin?
Studies conducted by believers and skeptics alike have shown that social media is here to stay. In fact, some analysis even posture that social media will replace some older methods altogether. In addition, the sheer reach available to these methods make their value hard to argue with. We at A&F feel that social media is an effective way to convey a message to, and interact with, the masses. We have invested in training, tips, and tools that give us the ability to manage social media accounts for all of our clients be they Non-Profit, small business, or anything else. We do recognize that Non-Profits require special attention when it comes to maintaining a certain integrity in this realm, fundraising through social media and other issues specific to NPOs.
So, if you are still a little hesitant to have your Non-Profit using social media, or if you are curious on where to start, here are some helpful resources just for you.
Beth Kanter of Beth’s Blog offers a look at how some of the bigger organizations have harnessed this power so far in her article “4 Ways Social Media Is Changing The Nonprofit World“. She cites use by March Of Dimes and The American Red Cross. Maureen West has some fundamental dos and don’ts in a recent article in The Chronicle Of Philanthropy. If you are ready to dive in (or need some help staying afloat) Blackbaud.com offers this sweet slideshow of tips complete with visual examples. We hope this information helps to orient you in the big world of social media. If you have additional questions, feel free to email us at email@example.com